Of the many talents and skills TENET team bring to their projects, the ability to genuinely listen to their clients is one of the best. After only a few meetings, TENET team gained sufficient knowledge about our business, our goals and most importantly our market, to create online profile and logo for our company that surpassed all our expectations...
The world of business is moving more rapidly than ever. Even before you launch any business or product or service, the intelligent, thoughtful and practical use of research is must to understand business markets, customers and competitors on the way.
Marketing Research is research aimed at gathering information on all aspects of marketing. The purpose is to enhance effectiveness of an organisation's marketing processes and activities. It includes research looking at the effectiveness of advertising as well as sales research (e.g. research to look at the best sales approaches), channel research, competitor research or even market research which in turn focuses mainly on markets i.e. the customer or prospect.
Typically, large companies spent 2-3% of sales on custom marketing research studies. Mostly for MSME sector to spend tons of money on marketing research may not be possible. However, here are some scientific-cost-effective methods which we must leverage to improve marketing processes as well as sales:
1. Research based on data directly from customers/prospects/ stakeholders
2. Desk research
3. Online research
4. Research based on data from your sales team
Also, We can have online survey tools at a reasonable cost to fit your business specifically. There are also syndicated research firms, who sells gathered data related to consumers and trades, which we can utilize for understanding markets and customers.This all helps you incept new business verticals inside your organization.
TENET specialised services will not only bring out market dynamics and characteristics in front of you but will also give you an thorough insight about the market, you want to conquer.
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