Have you ever received an e-mail artical of your interest and when you clicked on it to read full story, you actually have become target of a marketer, pulling you on his site to show his offers, which most probably will be of your interest. This is 'Segmenting Tech Users'
Segmenting on-line is nothing but reaching to your target customer based on his interests. A CMS can be made to allow you to upload articals which your customer want to read and in turn making him click your site indirectly and go on to read your best offers of his interest.
Search Engine Optimisation is nothing but optimisation of your website content, so that search engines can improve your rankings. Though some people in the industry claim to enable to rank your site first or first three on google...you must be keen enough to understand his actual process of SEO.
Google has already black listed some of the websites which use crawling or such malpractices to create artificial clicks with the help of the softwares.
There are many techniques like on-page optimisation which gives best results.
Contact us to best achieve attention of web user to your business offers.