Brand equity is added value endowed on products and services of your business. This value comes from people's perception about your company based on the brand image you built and previous experience with your products and services.
At the heart of a strong brand is creatively designed brand elements, also protected with legal measures. Brand elements are name, term, sign, symbol or design or a Mascot or combination of them to identify your business and to differentiate you from the competitors.
TENET Branding Strategy starts with a name creation based on varied naming techniques and continues to cover copy writing, logo design, legal registrations based on product or service strategies. A well designed corporate identity gives your business a confident and acceptable stand in front of partners, employees and customers.
Consumer can response more favorably to your product or service based on differential effect due to brand knowledge when it is identified easily. This is consumer based brand equity. To avoid price based competition, a strong differentiation factor must be strategically woven inside the BRAND value chain.
TENET's branding experts will make sure to help you craft a unique and respectable BRAND, which will act as a valuable platform to launch your product and services.
Pl. call us to know more about Concept2Corps- An integrated business launching process from TENET.
